About EYES+

Optometrist-led eye care

Eye care, designed for real life.

EYES+ was created by a practising UK optometrist after seeing the same pattern repeatedly: people finishing long days with tired, dry-feeling, screen-stressed eyes, but without a simple routine they could realistically keep up with.

What guides us

Considered care, without the complication.

Optometrist-led

Created from real-world eye-care experience, with products selected to fit sensible everyday routines.

Made for modern routines

For work, study, screens, contact lenses and the moments when your eyes simply need a reset.

Simple by design

Clear products, practical routines and fewer decisions—so eye care is easier to understand and easier to maintain.

Why EYES+ began

The gap was not more products. It was a clearer routine.

In June 2025, the idea for EYES+ grew from a simple observation: many people were buying eye drops, warm compresses and lid-care products separately, often without knowing how they fitted together. EYES+ was built to make everyday eye care feel more considered, convenient and consistent.

Our journey

From an idea to a growing UK eye-care brand.

JUNE 2025
The problem became clearA recurring need for simpler, more consistent eye-care routines became the starting point for EYES+.
15 AUG 2025
EYES+ officially launchedThe first EYES+ routines were introduced, bringing carefully selected eye-care essentials together in one place.
2026
The range evolvedSteam eye masks and more focused care plans expanded the range around different everyday eye-care needs.
TODAY
Still focused on the same ideaMake everyday eye care easier to understand, easier to use and easier to fit around real life.

Soothe. Restore. Refresh.

Build an eye-care routine that fits your day.

Explore optometrist-led products and routines designed around the way we work, rest and use screens today.